Attitude

• What type of publications did Northern and Shell produce?

  Tabloidy and gossipy magazines and newspapers
• What happened to Northern and Shell financially?

  They started to sell off their assets
• What does the decline in print circulation reflect?

  The difficult nature of magazine publishing
• Who bought Attitude from Northern and Shell?

  Stream Publishing
• What type of company is Stream Publishing?

  Independent company
• How many employees does Stream Publishing have?

  Less than 30 employees
• What gap did Darren Stiles identify in the market?

  For gay male magazines
• What magazine did Darren Stiles previously buy?

  Wink
• How did Stream Publishing expand its market presence?

  By horizontally integrating and buying Attitude
• What advantage does Stream Publishing have with its own printing presses?

  It can use resources to Attitude's advantage
• Why is Attitude considered a maverick magazine?

  It pushes boundaries within the industry
• How many unique users does the Attitude website have monthly?

  1.8 million unique users
• How many digital copies of Attitude are sold monthly?

  Over 11,000 copies
• Why do they need to expand revenue opportunities?

  Due to declining print sales
• What types of advertising opportunities are available on the website?

  Banner ads, sidebar ads, and advertorials
• How does the online presence help Attitude magazine?

  It allows global distribution of content
• What is the focus of the content on the Attitude website?

  High focus on celebrities and star appeal
• Who has been featured on the cover of Attitude?

  Prince William
• What is the purpose of Attitude's social media accounts?

  To target a modern and global audience
• How does the online version help LGBTQ communities in restrictive countries?

  It provides access to content despite legal restrictions
• What is the goal of Attitude's social media posts?

  To drive traffic back to the website
• How does Attitude manage adult content on social media?

  By using algorithms to censor content
• What issue does Attitude face with social media comments?

  Hateful and discriminatory comments from users
• Why does Attitude limit shareability of articles on their website?

  To protect readers from potential backlash
• What does Stream Publishing's ethics policy reflect?

  Self-regulation and commitment to standards
• What events does Stream Publishing run around the Attitude brand?

  The Attitude Awards
• What is the purpose of the Attitude Magazine Foundation?

  To raise funds for LGBTQ communities
• What did Stream Publishing do during the COVID-19 pandemic?

  Ran an Attitude Pride at Home festival
• What are the key features of Attitude's online presence?

  • Digital editions available on various platforms
  • Global distribution of content
  • High focus on celebrity interviews
  • Advertising opportunities on the website
  • Engagement with modern audiences through social media
• What are the strengths and weaknesses of Attitude's approach to online content?

  Strengths:

  • Wide reach and accessibility
  • Engaging celebrity content
  • Diverse advertising options

  
  

  Weaknesses:

  • Challenges with hateful comments
  • Limited shareability of articles
  • Dependence on digital revenue
• How does Attitude magazine contribute to the LGBTQ community?

  • Supports LGBTQ charities through the foundation
  • Organizes events like the Attitude Awards
  • Provides a platform for LGBTQ voices and stories
• What is the significance of the Attitude brand in the media industry?

  • Represents a leading voice for LGBTQ issues
  • Combines print and digital media effectively
  • Engages a global audience with diverse content
• What is the title of the guide discussed?

  Easy to understand guide to attitude
• What is the focus of the attitude online magazine?

  Representation and media studies for A-level
• What must students look at for the exam?

  The attitude website and social media pages
• Who is the target audience of attitude magazine?

  Primarily a male target audience
• How are men typically represented on the attitude website?

  As powerful, successful, and dominant figures
• What physical traits are often highlighted in men's representations?

  Strong, muscular, and broad appearances
• What type of content is often lacking in articles aimed at men?

  Emotional content
• What stereotype about men is often reinforced in media?

  That men should not have feelings