2 advantages conduct research in a field compared to a lab

• Advantage 1: natural behaviour

  One advantage of conducting psychological research in the field is that participants are more likely to behave naturally. This is because they are in a real-life environment and may be less aware that they are part of a study, which reduces demand characteristics and increases ecological validity
• Advantage 2: cannot be recreated in a lab

  Another advantage is that field research allows psychologists to study behaviour in settings that cannot be recreated in a lab. For example, a researcher could study how being in a natural environment like Yosemite National Park affects happiness, something that would be difficult to replicate authentically in a lab setting