types of conformity

• Social influence is the process by which an individual’s attitudes, beliefs or behaviour are modified by the presence or action of others
• conformity -

  When a person changes their attitude or behaviour due to ‘real’ or ‘imagined’ group pressure
• compliance -

  • The person conforms publicly but continues privately to disagree
  • It is the shallowest form of conformity
  • Pressure only lasts for as long as the group is present
• identification -

  • The person conforms publicly as well as privately when with the group
  • They have identified with the group and feel a sense of group membership
  • The change in belief/behaviour is often temporary
• internalisation -

  • The person conforms publicly and privately because the have internalised and accepted the group view
  • Tends to be permanent
  • Deepest form of conformity