explanations of conformity

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    Created by
    Jen Butcher

    Cards (6)

    • Explanations of conformity are reasons why people conform. Deutsch and Gerrard (1955) suggested a two-process theory that argues there are 2 main reasons why people conform
    • Normative Social Influence
      What?
      • Conforming to be accepted and belong to a group.
      Why?
      • Socially rewarding
      • Avoid punishment
      When?
      • Anywhere where you fear rejection
    • Informational Social Influence
      What?
      • Conforming to gain knowledge and be ‘right’.
      Why?
      • To act appropriately
      • To avoid standing out
      When?
      • When the task is ambiguous (no clear answer)
    • compliance - normative social influence
    • identification - normative social influence
    • internalisation - informational social influence
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