Arctic Monkeys

• What is the age range targeted in the study material?

  Young adults, teens, and older adults
• What is the gender focus mentioned in the study material?

  Male
• What is the ethnicity mentioned in the study material?

  British
• What does VALS stand for in the context of the study material?

  Values and Lifestyles
• What type of audience is described as "explorers" in the study material?

  Members who are re-signed
• What is the significance of "dressed scruffily" in the study material?

  It indicates a casual appearance
• What does the phrase "don't care" imply in the context of the study material?

  Indifference towards appearance
• What is the target niche mentioned in the study material?

  Artistic appearance
• What type of audience is mentioned in relation to "monkeys" in the study material?

  Impiroritis audience
• What platform is mentioned for connecting with fans?

  MySpace
• What is the effect of low money on music according to the study material?

  Burnt tapes of their music
• What does the study material suggest about the interaction with fans?

  Connect and interact with fans
• Who regulates the interactions mentioned in the study material?

  Regulated by authorities