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Music videos
Black pink
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Created by
Sophie Hill
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Cards (15)
What is the target audience for high budget NRS scale C₁, C₂?
Middle/upper age young adults/teenagers
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What is the gender demographic mentioned in the study material?
Female
(are female)
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What is the primary ethnicity of the audience mentioned?
Mainly
Korean
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What does the audience primarily speak?
Multiple
languages
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Who are the VALS mentioned in the study material?
Aspirers
,
mainstreamers
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What is the reception theory dominant in the context of the audience?
Enjoying
owned content
Major entertainment
conglomerates
Engaging with expensive content
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What is the aim of YGE entertainment?
Create
oppositional
"brands"
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Where is BLACKPINK made?
South Korea
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What is the viewing trend for BLACKPINK's content?
Most watched within
24 hours
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What type of content is mentioned in relation to BLACKPINK's views?
Music video
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What was the viewing trend for BLACKPINK's content in 2020?
3rd
most viewed video
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What does YGE use to create convergence?
Energy to create
convergence
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What is the significance of the year 2018 in relation to BLACKPINK?
Interscope
records collaboration
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What is the global success of BLACKPINK attributed to?
Spending a
lot
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What is the overall theme of the study material?
Audience demographics
and
engagement
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