Pricing

• Pricing:

  • banana trade long subject to pricing pressures
  • retailers and consumers expecting low prices while production costs increase
  • intense competition among supermarkets increasing issue > small farmers can't make income
• In the UK:

  • retail price of bananas has halved over past 10 years
  • cost of production doubled
• Strains on pricing:

  • job losses
  • less wages to cut costs
  • unsustainable farming practices