MIL

• COMMUNICATION

  • method wherein languages, symbols, or manners are used to share information or to state opinions or thoughts.
  • exchange of information and expression of thoughts.
  • can result to understandings
• BASIC TYPES OF COMMUNICATION

  VERBAL COMMUNICATION

  • use of words
  • oral, written, E-message
• BASIC TYPES OF COMMUNICATION

  NON-VERBAL COMMUNICATION

  • without the use of words
  • signs, symbols, colors, gestures, body language, facial expressions
• PROCESS OF COMMUNICATION

  WHO (SENDER)

  SAYS WHAT (MESSAGE)

  MEDIUM (CHANEL)

  TO WHAT (RECEIVER)

  EFFECT (FEEDBACK)
• Models of Communication - pertain to the theoretical model to clarify the communication process
• Linear Communication Model - process of communication only moves in one direction
• Interactive Communication Model - refers to the two way method of communication with feedback
• Transactional Communication Model - continuous exchange of information in which both the sender and the recipient are engaged and take turns communicating messages
• Turn-Taking - switching of roles between the sender and the receiver
• Linear Communication Model - Aristotle
• Media - communication tools that gives information
• Information - knowledge or data gathered through experiences or research
• Media Information Literacy - aims to inspire citizen with essential knowledge about the functions of media
• Types of Literacy

  Media Literacy - reading, analyzing, evaluating, and producing communication in different media forms
• Types of Literacy

  Information Literacy - ability to recognize when information is needed, and to locate, evaluate, effectively communicate in its various forms
• Types of Literacy

  Technology Literacy - refers to the ability of knowing on how to use technology, its tools or network to find, create, and evaluate, or use information
• Prehistoric Technology

  • technology that exist before recorded history
  • anything that predates the first written accounts of history
  • 2.5 million years before writing was developed
• Paleolithic

  • earliest known of use or stone tools by hominids
  • around 3.3 million years ago
  • means "old stone age"
• Mesolithic

  • most areas by smal composite flint tools
  • stone adzes, canoes, and bows
• Neolithic

  • settlements became more permanent
  • circular houses with single rooms
  • burial findings
• Industrial Revolution

  • 1760
  • concentration of industry in huge business
  • replacement of hand tools with machines driven by power
  • power look and steam engine
• Agriculture and Transportation

  • from mid-18th century to mid-19th century
  • agricultural production increases
  • increase food and expansion
  • increase use of machines
• Electronic Revolution

  • people can easily and instantaneously communicate with anyone properly
  • telegraph in 1844
  • could gain information without writing
  • e-media kept everyone informed
• SAMUEL FB MORSE

  • Develop electric telegraph (1832-1835)
• Samuel FB Morse & Alfred Vail

  • invented morse code
  • represent letters, dash, and spaces
• Digital Revolution

  • information age, computer age, new media age
  • economy based on computerization of information
  • audiences are more involved
  • can send feedback simultaneously
• Social Media

  • means of interaction among people
  • can create, share, and/or exchange information virtuals
  • Facebook, Twitter, Instagram, LinkedIn, and Youtube accounts
• Information

  • term that refers to knowledge or processed data gathered through experiences or research
• Information Literacy

  • ability to know when information is required.
  • ability to find, analyze, evaluate, communicate, and use information effectively in different formats.
  • finding right information needed and know how to use it
• INFORMATION LITERACY

  IDENTIFY - identify nature and extent of information needed.

  • writing a thesis statement
  • creating a timeline
  • reading the background before searching
  • differentiating information
• INFORMATION LITERACY

  FIND - find information needed effectively and efficiently.

  • finding an article
  • using boolean term, And, Or, Not
  • locating a book on a library
  • refining a search strategy
• INFORMATION LITERACY

  Evaluate - evaluate information and its sources critically.

  • summarizing main idea
  • reviewing multiple point of view
  • exploring different sources
  • analyze structure of logic in an argument
• INFORMATION LITERACY

  Apply - apply information effectively to accomplish a specific purposes.

  • paraphrase an essay
  • integrate references
  • creative/resourceful
• INFORMATION LITERACY

  Acknowledge - acknowledge sources of information and the issues surrounding information.

  • citing an information source and bibliography
  • understand the constitutes of plagiarism
  • fair use
• Media - different types that provide us with important and knowledge.

  • source of reliable information
• TYPES OF MEDIA

  1.) Print Media

  • includes conventional forms of printed publication like books, magazines, and newspapers
• PRINT MEDIA

  newspapers - good source of information of both historical and current events
• PRINT MEDIA

  Magazines - offer coverage on a variety of subjects including news, entertainment, fashion, technology, and hobbies
• PRINT MEDIA

  Books

  • In 2010, 128,864,880 titles
  • In 2022, 156,264, 880 titles
• PRINT MEDIA

  Brochures

  • also called booklet
  • advertised goods or service