Spatial

• Headquarters:

  • Apple Park in Cupertino, California
  • circular campus > collaboration, sustainable, innovation
  • completed 2017
  • cost $5 billion
  • central hub
• Structure:

  • centralised functional structure > structures around core functions e.g. hard and software design

  Positives:

  • deep expertise
  • seamless integration across product range
  • innovation

  Negatives:

  • increase complexity in decision making
  • harder to coordinate
• Production:

  • manu in E and SE Asia
  • suppliers from Chin, India, Taiwan
  • just-in-time production to reduce costs and increase efficiency