Unit 1

• What is Gen Z, throwback generation?


  People who grew up to be constantly connected to the world around them through technology. Born from 1997-2013

  
  

  Due to this hyper connectivity, this generation is able to learn, think, act, and respond differently compared to previous generations
• Millennials vs Gen Z?


  Similarities:

  • Both shaped by technology
  • Lived most of their life in a mobile-first world

  Differences:

  • Difference in how they shop
  • Difference in how they interact with brands
  • Difference in how they view money
• What are millennials?


  It is the generation born between 1981 and 1996.
• Some characteristics of Gen Z?


  ...

  • Insightful & savvy
  • Responsible self-starters
  • Risk adverse & adaptable
  • Tech enabled
• What does it mean to be insightful & savvy?


  To be able to see things clearly, understand complex situations, and make informed and strategic decisions
• What does it mean to be a responsible self-starter?


  Taking initiative, hard-working and being accountable for one's own actions and tasks and are generally responsible
• What does it mean to be risk-adverse & adaptable?


  Cautious when taking risks but also having the capability to adapt to changing circumstances
• What does it mean to be tech-enabled?


  To have the ability to use and leverage technology effectively
• What are some stereotypical traits Gen Z are said to have?


  ...

  • Short attention span
  • Multitaskers
  • Addicted to technology
  • Expect too much from certain brands and companies
  • Tend to job-hop and ghost employers