business objectives

• Make a profit: earn more revenue than spend on expenses
• Increase market share: increase % of sales in a market in relation to competitors
• Improve efficiency: reducing amount of resources wasted by business
• Improve effectiveness: improving degree to which a business achieves its objectives
• Fulfil a market need: providing something demanded by consumers
• Fulfil a social need: selling goods/services for the purpose of making the world better
• Meet shareholder expectations: make a profit, pay dividends, share price