the product lifecycle

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Created by
Katie Barrett

Cards (2)

  • The product life cycle shows what happens to a products sales at different stages of its "life".
  • development: designing, planning, testing and researching. No sales.
    introduction: Product is launched. It's new. No competition. Steady sales.
    growth: Rapid increase in sales. Repeat custom, word is spreading.
    Maturity: Sales reach a peak. Lots of competition on the market now.
    Decline: Rapid decline in sales. Continuing decline leads to withdrawal.