Types of conformity

• List the types of conformity

  Internalisation, identification and compliance
• Compliance

  Involves simply 'going along' with others in public, but privately not changing personal opinions or behaviour

  Results in a superficial change
• Identification

  Publicly change our opinions to be accepted by the group, even though we don't privately agree with everything the group stands for
• Internalisation

  Occurs when a person genuinely accepts the group norms

  Leads to a private and public change of opinions

  Permanent change