OMO

Cards (21)

  • What is the primary focus of the study material?
    Advertising
  • What does advertising dominate in?
    Media
  • What are some methods of advertising mentioned?
    Pointing, hanging up, washing
  • How does washing power affect users?
    It makes users happy
  • What can affluent users do with washing power?
    Spend money
  • What colors are included in the color palette?
    Red, white, blue
  • What does the term 'American dream' relate to?
    Patriotism
  • How does the representation of women in advertising manifest?
    Through stereotypical housewives
  • What does the 'American Dream' represent in advertising?
    It represents aspiration and success
  • What is the preferred representation of women in advertising?
    Housewives
  • What does the term 'stereotypical' imply in this context?
    It implies a conventional and oversimplified image
  • What does the theory suggest about women's roles in advertising?
    They should be housewives
  • What is the moral stance on the representation of women in advertising?
    It is morally wrong
  • What does the term 'oppositional' refer to in this context?
    It refers to contrasting views on representation
  • What is the implication of the phrase 'it's sexist'?
    It suggests gender discrimination
  • How does racism relate to the content of advertising?
    It can depict racial superiority
  • What does the term 'intelligence' imply in the context of advertising?
    It suggests a portrayal of superiority
  • What is the significance of the term 'stereotypical' in advertising?
    It highlights oversimplified representations
  • What does the term 'negotiated' imply regarding advertising content?
    It suggests a compromise in representation
  • How does the representation of women in advertising affect societal views?
    It reinforces traditional gender roles
  • What is the overall critique of advertising in the study material?
    It perpetuates stereotypes and discrimination