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Created by
Sophie Hill
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Cards (21)
What is the primary focus of the study material?
Advertising
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What does advertising dominate in?
Media
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What are some methods of advertising mentioned?
Pointing
,
hanging
up,
washing
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How does washing power affect users?
It makes users
happy
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What can affluent users do with washing power?
Spend
money
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What colors are included in the color palette?
Red
, white,
blue
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What does the term 'American dream' relate to?
Patriotism
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How does the representation of women in advertising manifest?
Through
stereotypical
housewives
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What does the 'American Dream' represent in advertising?
It represents
aspiration
and
success
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What is the preferred representation of women in advertising?
Housewives
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What does the term 'stereotypical' imply in this context?
It implies a
conventional
and
oversimplified
image
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What does the theory suggest about women's roles in advertising?
They should be
housewives
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What is the moral stance on the representation of women in advertising?
It is morally wrong
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What does the term 'oppositional' refer to in this context?
It refers to contrasting
views
on representation
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What is the implication of the phrase 'it's sexist'?
It suggests
gender discrimination
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How does racism relate to the content of advertising?
It can depict
racial
superiority
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What does the term 'intelligence' imply in the context of advertising?
It suggests a portrayal of
superiority
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What is the significance of the term 'stereotypical' in advertising?
It highlights oversimplified
representations
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What does the term 'negotiated' imply regarding advertising content?
It suggests a
compromise
in representation
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How does the representation of women in advertising affect societal views?
It reinforces
traditional
gender roles
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What is the overall critique of advertising in the study material?
It perpetuates
stereotypes
and
discrimination
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