An individual’s age determines the media that they consume, the way that they engage with the information and ultimately the way they chose to vote.
YOUNGER PEOPLE: more likely to engage with social media channels, and are often referred to as the ‘woke generation’ who are less afraid of political change. OLDER PEOPLE: more likely to get their political news from newspapers and TV Broadcasts.
Type of media (age) - EXAMPLE & ANALYSIS
For example, 50% of subscribers to newspaper apps are aged 55.
This is in comparison to only 12% of under 25s, with a 38% difference between the groups consumption of Traditional Media content, it is evident that age influences the perception and intake of political content and media.
Type of media (age) - EVALUATION
Therefore, as an individuals age is likely to determine the forms of media that will influence their voting behaviour, age is a significant factor influencing voting behaviour.
