Gender bias

• Universality 


  means that it can be applied to all people

  theories that show similarities between males and females without devaluing either
• Bias 


  a distorted view of the world
• Gender Bias 


  the differential treatment and/or representation of males and females, based on stereotypes and not on real differences.
• Alpha bias 


  Theories that exaggerate the differences between males and females.

  most likely devalue females
• Beta Bias 


  Theories that ignore or minimise sex difference

  usually assume findings from males can can apply equally to females
• Androcentrism 


  Theories that are centred on or focused on males.

  can be conscious or unconscious