culture bias

• universality 


  a scientific study of human behaviour, then it should be standardised, it should be able to be applied to all people
• Culture bias

  a tendency to interpret all phenomena through the 'lens' of ones own culture, ignoring the differences culturural differences may have on behaviour
• psychology is WEIRED

  • Western
  • Educated
  • Industrialised
  • Rich
  • Democratic
• Ethnocentrism 


  Seeing the world from ones own cultural perspective, and believing that this one perspective is both normal and correct.
• cultural relativism

  The idea that cultural norms and values are culture specific and no-one culture is superior to another culture