Paper 2

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Created by
gatito xo

Cards (54)

  • Name a radio station owned by Bauer Media
    Kiss FM, Absolute Radio and Classic Rock
  • Is Bauer Media a commercial broadcaster or a PSB
    Commercial
  • If Bauer has diversified from the publishing sector into the radio industry, what does that make it?

    A conglomerate! A large company that owns many smaller ones
  • What audiences do commercial stations target?
    • Specialised - niche audiences
    • Audiences that no one else has thought to target - Radio targeted at people who listen at work or in the car
    • Mass audiences
  • Why does a commercial radio need to target a specific audience properly?
    In order to sell advertising slots to advertisers. They need to do market research and let the advertisers know who is listening to their station
  • Is the BBC commercially funded?
    No, it's funded through the TV license fee £169 per year per household.
  • What was the initial role of the BBC in 1920s?
    To raise the cultural standards of the nation (so they didn't play the pop music of the time)
  • When did BBC radio start playing pop music?

    BBC Radio 1 first started broadcasting in 1967
  • What reputation does classical music have?
    Culturally significant, sophisticated, artistic, maybe an older audience though recently this kind of music has become more "cool" with some young classical musicians becoming stars.
  • What reputation does pop music have?
    Chart music is seen as a less 'important' music, as it is associated with making money rather than being 'art'. Many people argue that this is wrong and that commercial art is culturally valid
  • What type of performance is regarded as more culturally significant on BBC Radio1
    Live performances are much more expensive to broadcast than a DJ simply playing records.
  • What genre of music does BBC Radio 3 play?
    Classical music
  • What are the BBC's PSB purposes according to the Royal Charter?
    these 5:
    to offer creative, high-quality, distinctive content
    to reflect the UK's culture and values
    to represent and serve diverse communities of all UK regions and nations
    to support learning
    to provide impartial news and info
  • Does BBC Radio 3 fulfil the PSB purpose?
    Yes BBC Radio3 fulfils it's PSB role because It provides culturally significant, high-quality music - classical, both recorded and live..
  • What is the target audience for BBC Radio 1?
    15- 29 male and female who enjoy listening to popular music
  • What is the political debate behind Radio 1's existence?

    Some politicians believe that because Radio 1 plays popular music it should be sold to the commercial sector, because pop music is not culturally important.
  • How has the BBC responded to criticism about Radio 1?
    - The BBC made Radio1 more appealing to younger listeners , this fits the purpose of appealing to ALL audiences and reflects diversity
    - They purposefully don't appeal to 30+ listeners Radio1 . .A commercial station simply wants the largest audience possible, this makes BBC Radio1 different.
    - The BBC has Created new programs on Radio1 like Live Lounge which brings distinctive content by offering Live performances
  • What is the target audience for Radio 1Xtra?
    BBC Radio1 Xtra is targeted at fans of new British urban music who do not hear more niche genres like Rap, Gospel, Grime, EDM played on mainstream BBC Radio1
  • What is the target audience for Radio 2?
    BBC Radio 2 targets a mass audience with a mix of speech and music, typically 35+ in age
  • What is the target audience for Radio 4?
    BBC Radio4 targets an educated mass audience with news, current affairs, comedy, drama and documentaries. Speech based.
  • What is the target audience for Radio 5 Live?
    BBC Radio5 targets News and sports fans
  • What is the target audience for BBC 6 Music?
    BBC Radio6 The selective pop music fan - alternative, rare and older music
  • What is the target audience for BBC Asian network?
    British people of Asian heritage, particularly from India and Pakistan, particulaly in the north of England
  • What does the BBC aim with all of these different stations?
    To fulfil its PSB requirement to reflect diversity and serve all audiences with distinctive programming across a range of stations
  • Why is the Radio 1 Live Lounge a good example of "convergence"?
    Because the Radio 1 Live Lounge sessions are:
    played on the radio
    broadcasted on the BBC Four TV station
    sometimes made available on CDs for people to buy
    available online via iPlayer and the BBC Radio 1 YouTube channel
  • How does having a Youtube channel help the BBC?
    Youtube is the most used means for accessing popular music and it also brings in international fans, this fits the remit of the BBC to represent Britain to the world
  • Blumler and Katz Theory
    How does the Radio 1 Live Lounge offer social interaction for an active audience listenership?

    BBC Radio1 live lounge listeners can get involved in conversation on the twitter page or under youtube videos in the comment section
  • Blumler and Katz Theory
    How does the Radio 1 Live Lounge offer surveillance ?
    People can get insight into an artists' life because Clara Amfo asks them personal and professional questions.
  • Blumler and Katz Theory
    How does Radio 1 Live Lounge offer personal identity?
    You can become a fan of an authentic live performance as opposed to listening to manufactured recorded music. Also you may chhose to listen to a show because the artist reflects your own sense of cultural and peer identity.
  • Blumler and Katz Theory
    How does Radio 1 Live Lounge offer entertainment?
    Through the predictability of a regular format and a well known, long standing presenter along with theoriginality of each live performance and the added unpredictability of live radio
  • What is unique about performances on the Live Lounge?
    • Live Lounge performances are unique and exclusive
    • Artists are filmed in an intimate radio studio, acoustically, often with little production rehearsal.
    • They normally perform one or two of their own songs and then a unique cover from an A List Radio 1 artist who has had a release in the last six to nine months.
    • Artists normally perform a cover song that is a contrast to their known genre.
  • How is the Radio 1 Live Lounge website digitally convergent?
    The Radio 1 Live Lounge website includes direct links to both Radio 1 and 1Xtra (to allow users easy migration to their main radio stations), videos, photographic galleries and a summary of the Live
    Lounge Month
  • Who produces the Live Lounge?
    BBC Radio1 based in Manchester
  • Why is music radio in general losing listeners?
    Because its audience is turning away to streaming services like Spotify.
  • Which of the two BBC Radio1's is gaining listeners and which one is losing?
    Radio 1 is losing listeners
    Radio 1Xtra is gaining listeners
  • How many listeners does Radio 1 have?
    About 10.5million listeners
  • Who categorizes radio audiences in the UK?
    RAJAR
  • Who own RAJAR?
    BBC and RadioCentre
  • How can radio stations and ad agencies use the data RAJAR obtains?
    BBC uses RAJAR data illustrate that they fulfil their remit to appeal to all audiences.
    Also commercial radio stations and Advertising agencies use RAJAR data to find out which commercial stations to recommend to companies to play their adverts..
  • What is Radio 1's remit ?
    Radio1's remit is to entertain and engage a "broad range of young listeners", including live music and support for emerging talent