Strategic management is the process of decision making and planning which leads to the development of an effective strategy to help achieve organizational objectives
Strategists determine objectives and make strategic decisions
Strategic management focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and information systems to achieve organizational success
Strategic management can be defined as a decision-making process that leads to the development of the strategic position which helps to determine the future sustainability and profitability of the organization
It synergizes the strategic and operational orientation and provides an overall framework for resource allocation among different units and time horizons
The purpose of strategic management is to exploit and create new and different opportunities for tomorrow
The strategic management process involves strategic analysis of an organization, strategy-focused objective-setting, strategy formulation, strategy implementation, and strategic evaluation and control
Strategic analysis involves analyzing the industry in which the organization operates and analyzing external and internal environmental factors
Strategy-focused objective-setting establishes long-range objectives for the organization to achieve the vision and mission
Strategy formulation entails making decisions about selecting the strategy to achieve long-range objectives
Strategy implementation is concerned with putting the formulated strategy into action through deployment of necessary resources and aligning the organizational structure, systems, and processes with the selected strategy
Strategic evaluation and control establish standards of performance, monitor progress in strategy implementation, and initiate corrective adjustments if needed
Strategic management is complex due to uncertainty about the future, different priorities among managers in different departments, and the need for major multifarious changes in the organization
The strategic management process results in the articulation of strategic intent, corporate strategy, business-level strategy, and functional strategy
Organizations exercise operational control as well as strategic control in the strategic management process
The strategic management process has 3 distinct phases: planning, implementation, and evaluation
Formulation phase involves deliberations and decisions about the broad scope of business, corporate strategy, and core values and commitments based on SWOT factors and managerial aspirations
Implementation phase involves resource allocation decisions, strategic change, and the need for soft skills to steer the implementation
Strategy implementation requires:
Developing an “execution” mind-set
Integration among different units’ processes and functions
Creation of a sense of ownership among managers for the decisions
Implementation requires different skills, attitudes, knowledge, and abilities
Facilitating new learning
Preparation for implementation precedes implementation, with the groundwork done well before
Communicating clearly and effectively is important
Designing an appropriate arrangement that fits the organization’s new or emerging plans and activities would also require developing new key managers
The objective of the evaluation phase is to check if there is any fundamental flaw in the strategy that can be corrected
Strategic evaluation and control help in avoiding suicidal mistakes and building flexibility in strategic decisions
Judging performance through operating results helps in making course corrections sooner
Deviation in results compared to the desired outcome can imply the need for revision of standards, reconfiguration of resource allocation, or upgrading of employee skills
Broad qualitative criteria can be the guidelines to develop quantitative criteria for evaluation
Basic concepts and issues in Strategic Management include:
Organizational philosophy
Organizational policy
Functional strategy and competitive strategy
Environmental scanning
Core competency
Code of ethics
Levels of strategy-making
Value chain
Competitive advantage
Managers face the challenge of ensuring sustainability and profitability amid unpredictable and novel circumstances from the external environment
Business conditions have become more complex with disruptive technologies, changing geopolitical situations, and emergence of dominant economic forces like BRIC countries
Managers need systems for decision-making that enable them to capture uncertainties and factor in major unpredictable changes
Empowerment, collaborations, and partnerships between departments are necessary for success
Organizations need to anticipate the impact of the environment and have the requisite resources to make good of opportunities
Benefits of a strategic approach to managing include:
Providing better guidance to the entire organization
Making managers more alert to changes in the external environment
Providing a rationale for evaluating competing budget requests
Unifying strategy-related decisions by managers across the organization
Creating a more proactive management posture
Strategies help managers to plan properly by guiding them to make operational decisions
Strategies and policies must be clearly understood and implemented in practice for a consistent and effective framework for enterprise plans
Detailed plans, also called tactics, are the action plans through which strategies are pursued and implemented
Strategies must be supported by effective tactics
Economic Development is an extension of traditional economics and political economy
Traditional economics focuses on efficient resource allocation and optimal growth of resources over time
Political economy deals withsocial and institutional processes through which economic and political elites influence resource allocation
Economic development focuses on mechanisms to bring about rapid improvements in standards of living for the masses in developing nations
Development economics is concerned with formulating public policies for economic, institutional, and social transformations
Economic development leads to an improvement in economic welfare of the poorest segment of the population
Economic growth should result in changes in educational level, output distribution, and economic structural change
Development is measured by:
Income per capita
Gross domestic product (GDP)
Gross national income (GNI)
Income per capita should grow faster than the population growth rate for economic development
Amartya Sen argues that poverty should be measured by a person's capabilities and freedoms, not just income or utility
Alternative measures of welfare include the Physical Quality of Life Index (PQLI) and the Human Development Index (HDI)
Three Core Values of Development:
Sustenance: basic goods and services necessary for a minimum level of living
Self-esteem: feeling of worthiness promoted by social, political, and economic systems
Freedom: society having a variety of alternatives to satisfy wants and individuals enjoying real choices
Objectives of Development:
1. Increase availability and distribution of basic life-sustaining goods
2. Raise levels of living, provide more jobs, better education, and enhance cultural and human values
3. Expand economic and social choices by freeing individuals and nations from servitude and dependence
Historical View of Economic Development:
Capitalism rose in the West from the 15th to 18th centuries
Economic growth primarily occurred in capitalist West and Japan in the last century
Japanese, South Korean, and Taiwanese approaches to economic development involved government-business cooperation and interventions for infrastructure, education, and stability