MARKETING MIX EXAMPLES

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    Created by
    John Saulo Requioma

    Cards (13)

    • PRODUCT
      Coffee and related beverages, also sells coffee related accessories and equipment
    • PRODUCT
      Tazo Tea, Chai Tea, Espresso, Starbucks Latte, Caramel Macchiato, Starbucks Cappuccino, Starbuck Mocha, Starbucks Coffee Frappuccino, blended creams.
    • PLACE
      The Coffee Holding Company, Inc. is located at 3475 Victory Blvd, in Staten Island, New York.
    • PLACE Starbucks coffees and teas were available in approximately 39,000 grocery and warehouse club stores, 33,000 of which were in the US and 5,500 in international markets.
    • PRICE
      Starbucks expects to maintain or lower the price of some of its most popular beverages, including certain espresso beverages, and, in most markets, its popular $1.50 tall brewed coffee; and to raise prices of labor-intensive and larger-sized beverages.
    • PROMOTION
      Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.
    • PROMOTION
      My Starbucks reward program allows members to earn a free drink after every 15 purchases at participating Starbucks stores.
    • PHYSICAL
      Starbucks provides information on its products, business partnerships, and career opportunities on its website
    • PHYSICAL
      The famous Starbucks Logo (which is green and features a partially nude siren) has stayed largely unchanged since its origin, However it has been altered to adjust to international sensibilities.
    • PEOPLE
      Howard Schultz is Chairman, Chief Executive Officer for Starbucks. Olden Lee Interim Vice President Barbara Bass Director, Non-Executive Board Cliff Burrows is President of Starbucks Coffee US Author Rubenfeld, Global Development Troy Alstead is Chief Financial Officer John Culver is President of Global Consumer Product.
    • PROCESS
      Specialty operations are comprised of retail store licensing operations in more than 40 countries and foodservice accounts in Canada and the UK.
    • PROCESS
      The company's US specialty operations include licensed retail stores, food service accounts and other projects related to Starbucks's main business strategy.
    • PROCESS
      Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.
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