MARKETING MIX EXAMPLES

• PRODUCT

  Coffee and related beverages, also sells coffee related accessories and equipment
• PRODUCT

  Tazo Tea, Chai Tea, Espresso, Starbucks Latte, Caramel Macchiato, Starbucks Cappuccino, Starbuck Mocha, Starbucks Coffee Frappuccino, blended creams.
• PLACE

  The Coffee Holding Company, Inc. is located at 3475 Victory Blvd, in Staten Island, New York.
• PLACE Starbucks coffees and teas were available in approximately 39,000 grocery and warehouse club stores, 33,000 of which were in the US and 5,500 in international markets.
• PRICE

  Starbucks expects to maintain or lower the price of some of its most popular beverages, including certain espresso beverages, and, in most markets, its popular $1.50 tall brewed coffee; and to raise prices of labor-intensive and larger-sized beverages.
• PROMOTION

  Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.
• PROMOTION

  My Starbucks reward program allows members to earn a free drink after every 15 purchases at participating Starbucks stores.
• PHYSICAL

  Starbucks provides information on its products, business partnerships, and career opportunities on its website
• PHYSICAL

  The famous Starbucks Logo (which is green and features a partially nude siren) has stayed largely unchanged since its origin, However it has been altered to adjust to international sensibilities.
• PEOPLE

  Howard Schultz is Chairman, Chief Executive Officer for Starbucks. Olden Lee Interim Vice President Barbara Bass Director, Non-Executive Board Cliff Burrows is President of Starbucks Coffee US Author Rubenfeld, Global Development Troy Alstead is Chief Financial Officer John Culver is President of Global Consumer Product.
• PROCESS

  Specialty operations are comprised of retail store licensing operations in more than 40 countries and foodservice accounts in Canada and the UK.
• PROCESS

  The company's US specialty operations include licensed retail stores, food service accounts and other projects related to Starbucks's main business strategy.
• PROCESS

  Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.