language

• images of nature across the magazine, unconventional- gives the magazine a niche and alternative feel
• articles about sports such as boxing are also unconventional for a women's lifestyle magazine
• use of columns with white space inside the magazine, makes the pages very readable and artistic
• unusual how the masthead of the gentlewoman is in the centre compared to other magazines where they have the masthead in the top left hand corner
• masthead is in lower case typography, this is unusual as well
• unusual convention of the magazine- very little writing and large images filling some pages in places which makes it feel unusual but however has its own aesthetic and artistic like a 'coffee table book'
• binary oppositions- focus on ramla ali vs her opponents, lots of focus on being a professional boxer vs an amateur one
• binary opposition- focus on sustainability vs fashion
• knepp castle article- environmental threats vs nature
• audiences are clearly positioned to support nature, support vegan fashion, support ramla and women in sport