types of conformity

• what is social influence

  the ways in which individual's change their behaviour to meet the demands of a social environment
• what is conformity


  a change in a persons beliefs, behaviour or attitudes due to real or imagined pressure from a person or group of people
• what is an example of when you conform to a group of people

  walking up the escalator because everyone else is
• what did Herbert Kelman suggest

  that there are 3 ways in which people conform to the opinons and behaviour of a majority
• what are the 3 types of conformity

  • internalisation
  • compliance
  • identification
• what is internalisation

  a deep type of conformity where a person changed their belief, behaviour or attitudes both publicly and privately
• when does internalisation often occur

  when we are unsure or doubtful of a situation and consider others as more knowledgeable
• what is an example of internalisation

  if your group of friends all really like a certain actor you may not have an opinion on them at first but after listening to them talk about why they like them you may change your belief, behaviour or attitudes to really liking the actor both publicly with friends and privately
• what is compliance

  a superficial type of conformity where a person changed their beliefs, behaviour or attitudes publicly but not privately
• when does compliance often occur

  when we do not wish to stand out in a situation
• what is an example of compliance

  when talking about an actor with friends that they all really like you may agree and talk highly of the actor but in private you may not really like or have an opinion of them
• what is identification

  a type of conformity when an individual changed their beliefs, behaviour or attitude to fit in with the group because being a member of that group is desirable. the person values the group and wants to be apart of the group, even if they don't agree with everything the group stands for
• when does identification often occur

  when we want to identify to be part of a particular group
• what is an example of identification

  a person may want to be known as a Christian as it is desirable and therefore change their opinions and beliefs to a line with the group even if they don't agree with all values