Types of conformity

• What is conformity?

  Changing behavior or beliefs to fit in
• Why do individuals conform to group behavior?

  Due to group pressure
• Who suggested the three types of conformity?

  Kelman
• What are the three types of conformity according to Kelman?

  • Compliance
  • Identification
  • Internalisation
• What is compliance in terms of conformity?

  Publicly going along with a group's behavior
• What motivates compliance?

  Fear of disapproval and social rejection
• How does a person's private belief differ in compliance?

  They secretly disagree with the group's behavior
• What is the nature of change in compliance?

  Temporary change based on group presence
• What study is associated with compliance?

  Asch's Line Study
• What is identification in terms of conformity?

  Publicly changing behavior due to group respect
• How does identification differ from compliance?

  Identification involves valuing and respecting the group
• What happens to private attitudes during identification?

  They may differ from public behavior
• What is the nature of change in identification?

  Usually temporary while in the group's presence
• What study is associated with identification?

  Zimbardo's Prison Experiment
• What is internalisation in terms of conformity?

  Publicly and privately changing beliefs to fit in
• Why is internalisation considered the strongest form of conformity?

  Beliefs of the group become part of the individual
• What is the permanence of change in internalisation?


  The change is permanent