text - a broad term for something that contains words to express something. The most basic element of multimedia
graphic - two-dimensional figures or illustration. a digital representation of non text information.
animation - It is a series of graphics that create an illusion of motion. created by the consecutive display of images of static elements
video - photographic images that are played back at speeds of 15 to 30 frames a second. is the technology of capturing, recording, processing, transmitting, and reconstruction moving pictures.
audio - music, speech, or any other sound. produced by vibration, as perceived by the sense of hearing.
Linear - active content progresses often without any navigational control for the viewer such as a cinema presentation. not interactive, user has no control over the content. example a movie.
Non-Linear: uses interactivity to control progress as with a video game or self-paced computer based training. hypermedia is an example of non-linear content
What are the 3 skill areas?
Visual Arts, Typography, Page Layout
Types of Visual arts?
Painting/drawing, Carving/Weaving, Electronic Art
oil/acrylic, charcoal/pastel, pencil drawing, watercolor, photograph, lithograph, silk screen, cartoon/comic are a type of?
Painting/drawing
engraving, woodcut, etching, stained glass, mosaic, stage setting, tapestry, carved design or picture are a type of?
Carving/Weaving
computer art, abstract video, web art, photograph/poster, stage setting, light display, cartoon/comic, digitized video are a type of?
Electronic Art
Typography: the style or appearance of text. it can also refer to the art of working with text
Serif fonts: have little strokes called serifs attached to the main part of the letter
Sans Serif fonts: don't have that extra stroke - hence the name, which is French for without serif.
What is composition?
layout and composition are the building blocks of design. They give your work structure and make it easier to navigate.
Hierarchy: visual technique that can help the viewer navigate your work.
Basic elements of art and design?
line, shape, form, texture, balance
Line: a shape that connects two or more points. it can be fat, thin, wavy, or jagged-the list goes on. Every possibility gives the line a slightly different feel.
Shape: two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on.
Form: when a shape becomes 3D, we call it ____, make up a variety of things in thre real world, including sculptures, architecture, and other three-dimensional objects.
Texture: is the physical quality of a surface. Like form, it can be part of a three-dimensional object.
Balance: the equal distribution of visual weight ( more specifically how much any one element attracts the viewer's eyes.
The Rule Of Thirds: imagines your work area divided into a 3x3 grid. The focal point of the image is placed on near one of the grid lines.
Color: plays a vital role in design and everyday life. It can draw your eye to an image. Sometimes it can trigger an emotional response.
RGB (Red, Green, blue): a method for specifying a color in terms of the three additive primary colors.
HSL ( Hue, Saturation, Lightness) : a method for specifying color in terms of hue (color in optical spectrum), saturation (intensity-purity), and lightness.
Hue: another word for color
Saturation: refers to intensity in other word, whether the color appears more subtle or more vibrant. Desaturated colors have less pigment and therefore less oomph.
Value: has to do with how dark or light the color is, ranging from black to white.
CMYK ( Cyan, Magenta, Yellow, Key(Black) ): a method for specifying color in terms of subtractive primary colors and is commonly used in printing
Warm colors?
red, orange, yellow.
Cool colors?
blue, green, purple.
Neutral Colors? (sometimes called "earth tones")
Black, white, gray, brown, and beige.
Monochromatic colors: consist of different values (tints and shades) of a single color. any color mixed with white or black.
Analogous Colors: located next to each other on the wheel, such as: Blue, Blue-green, Green, and Red, Red-Orange, and Orange. sometimes called harmonious colors.
Complementary Colors: colors that are directly across from each other on the color wheel, like Blue and Orange, Red and Green, Purple and Yellow.
Split-Complementary Colors: includes a main color and the two colors on each side of its complementary (opposite) color on the color wheel. examples are green, violet-red, and red-orange.
Triadic Colors: uses colors at the points of an equilateral triangle. sometimes called balance colors. examples are red, blue, and yellow; green, orange, and purple. etc.