TNCT QUIZ 2

• A trendspotter adopts a beginner's mind, focusing on the preference of the majority rather than personal opinions
• A trendspotter knows why and what they are looking for
• A trendspotter moves and searches in many places
• A trendspotter is aware of the obvious and does not follow the bandwagon
• A trendspotter never judges something as good or bad
• A trendspotter is sensitive in looking for signals, often focusing on momentum
• A trendspotter looks for shifts rather than novelties
• A trendspotter spots combinations of things
• A trendspotter finds the reason for something
• The number of participants in a trend is determined by the snowballing effect within society
• The order of participation in a trend from smallest to biggest is: individual > group > local > national > global or international
• There is a pattern of behavior in trends
• A trend lasts for a long period of time
• Determining how a trend started and how it is developing is crucial
• Cause is the origin or agent of how a trend started
• The cause of a trend can be an idea, technology, event, person, motive, or action
• Consequence is the influence or impact of a trend on society, whether positive or negative
• Hierarchy of trends (Rehn and Lidkvist) represents the scale of development of a trend
• Hierarchy is determined by its effects, reach, and influence
• Microtrend: tiny shifts seen in society for a short period of time, longer than a fad but shorter than a trend
• Macrotrend: more stable and sweeping changes than a microtrend, more embraced by society
• Megatrend: prevailing condition that has become too normal, lasts for decades, obvious and evident, representing actual situations and likely problems experienced, intangible
• Gigatrend: affects more than one area of human life, defines an era, becomes part of daily life
• Types of documentation:

  • Conventional documentation: recorded using pen and paper
  • Contemporary documentation: recorded using electronic devices
• Identifying emerging patterns:

  • Can be done through archive or memory
• Analysis process:

  • Involves examining based on brainstorming and data gathered
• Presentation:

  • Aimed at ensuring that potential clients gain a deeper understanding of the product
• Microtrends can sometimes be associated with social status