types of advertisment

• an advertisement is a form of communication that is designed to persuade the audience to buy a product
• impersonal salesmanship is a sales technique that is used to sell a product or service without any personal contact
• two types of advertisement

  1. persuasive advertisement
  2. informative advertisement
• persuasive advertisment is an advertisment that uses image and colour,music and light to persuay imdividuals to buy the product beinf advertised
• persuasive advertisement is used to advertise a particular product or service
• informative advertisement is an advertisement that provides information on products,prices and services
• advantages of advertisments for sellers is:

  1. creates reputation
  2. helps in opening new market
  3. secures more dealers
  4. increases the sales volume
• advantages of advertisements for consumers are:

  1. increased sales
  2. introduces a new product in the market
  3. educates the consumers
  4. expanaion of the market
• disadvantages of advertisments:

  • causes impulsive buying for consumers
  • overspending
  • conspicious buying