Funding and Campaign Stratergy

• What was the cap of federal funds for McCain?

  $84.1 million
• Why did McCain's decision to accept public funds help Obama?

  It meant McCain was limited in the amount he could spend on his campaign giving Obama a massive financial advantage
• How much Obama raised during both the primary and presidential campaign?

  $619 million compared to McCain's $332 million
• How many volunteers had Obama's campaign gained?

  2 million by 2008, a figure expected to be nearer 6 million by election day
• What did Obama's campaign ensure?

  That campaigners were present across the nation, not just in swing states
• Why was Obama's campaign management so successful?

  It was focused and effective
• What did Obama dedicate time to?

  A huge amount of time and money was invested in training field operatives to reach out to new voters
• Why were volunteers useful?

  They were in local state/area so were able to connect with voters when meeting/talking
• What groups was Obama's campaign willing to work with?

  ACORN (community organisation) trade unions and other community groups
• What did the use of volunteers allow for the campaign?

  It shifted it beyond the traditional strongholds of cities to small towns, suburbs and rural districts
• What did the ability to have connections in suburbs etc. do?

  It allowed Obama to be competitive in states he wouldn't be expected to be
• What other purposes did Obama's website serve apart from informing?

  To organise, recruit and fundraise
• How many donors did Obama's campaign have?

  3 million
• How many donors contributed less than $200?

  Over half
• What was the average donation?

  $86
• How many donors had never given before?

  Over half a million
• How much did Obama spend on TV airtime leading up to the election?

  He spent nearly $62 million compared to McCain's less than $10 million
• What did Obama's website encourage users to do?

  Register their interest which would mean they were regularly emailed and encouraged to link with other Obama voters
• How many views did Obama's response to the issue of Wright receive?

  5.2 million on Youtube helping him to recover
• What continued to attract votes for Obama?

  His 'American Dream' life story
• What did Obama claim?

  'Words do inspire'
• How much more did Obama have in comparison to both candidates in 2004?

  He had $650 million and 3 million donors more