Media/Adverts

• What was Obama's media campaign called?

  'Change we can believe in'
• What did many voters believe in 2008?

  61% compared to 31% perceived Obama's advertisements as far more positive and focused on policies
• What other ads did Obama make?

  Ads which linked Bush and McCain
• What did Obama's campaign present him as?

  Someone who working-class voters could connect with
• What was McCain's media campaign called?

  'Country First' (unclear)
• What did Bush' campaign suggest about Obama?

  That he was dangerous, with them linking him to Hussain
• What was Obama shown to be by Republican media?

  A narcissist and self-centered celebrity
• What evidence was used to suggest Obama as a narcissist?

  Reports saying he went to the gym 3 times a day and demanding hard to find organic bottles
• What did both media campaigns do?

  They both attacked each other, but Obama usually only did it in reaction to what was said
• Who did the McCain campaign try to use in their media?

  Celebrities such as Oprah and Degeneres yet it backfired and damaged their campaign