Linear

• • one way communication
  • used in mass communication
  • sender sends a message and receiver only receives
  • no feedback

   Linear Communication Model
• • sender
  • encoding
  • decoding
  • channel
  • receiver

  Components of Linear
• • developed by Harold D. Laswell (1948)
  • also known as action/linear/one way model of communication
  • one of the most influential

   Laswell's Model
• WHO — SAYS WHAT — CHANNEL — TO WHOM — with what effect

  Parts of Laswell's Model
• • first and earliest model

  Aristotle's Model
• SPEAKER — SPEECH — AUDIENCE — effect

  Parts of Aristotle's Model
• • 1960, David Berlo
  • he described factors affecting the components in communication
  • also focuses on encoding and decoding
  • SMCR = Sender, Message, Channel, Receiver

  Berlo's SMCR Model
• SOURCE — MESSAGE — CHANNEL — RECEIVER

  Parts of Berlo's SMCR Model
• what does SMCR means

  Sender, Message, Channel, Receiver