Transactional

• • used for interpersonal  communications
  • sender and receiver interchange roles
  • simultaneous feedback
  • context of environment and noise
  • feedback = new message

  Transactional Model
• sender and receiver are called

  communicators
• CRITICISMS OF TRANSACTIONAL

  • without verbal response, the sender can not be sure that the receiver got the massage
  • feedback is important as it gives space to clarify misunderstandings
  • a lot of noise because communication is simultaneous
• • Claude Shannon and Warren Weaver (1948)
  • also called "Telephone model"

  Shannon-Weaver Model
• source— transmitter— channel— receiver— destination

  Parts of Shannon-Weaver Model
• who proposed Shannon Weaver

  Claude Shannon and Warren Weaver
• • Dean Barlund, 1970
  • adapted and reformed as "General Transactional Model"

  Barlund's model
• ADVANTAGES OF BARLUND'S

  • shared field experience of sender and receiver
  • simultaneous message sending, noise, feedback
• DISADVANTAGES OF BARLUND'S

  • is very complex
  • sender and receiver must understand the codes