Further Experiments

• Case study for:

  Compliance - Asch

  Identification - Zimbardo

  Internalisation - Sherif
• Sherif Study

  Aim: See if people are influenced by others with an ambiguous task.

  Procedure:

  • Laboratory experiment, repeated measures design.
  • Used a visual illusion (when a stationary spot of light in a dark room appears to move: autokinetic effect).
  • Deception - experimenter told participants light moved.
  • Participant's task is to estimate how much the light moved.

  Results:

  • In group, personal estimation got adjusted to suit the group's.
  • Affected by informational social influence.