omissions (2)- consumer protection -> unfair trading regulation 2008 // consumer protection regulations 2014
->protect consumers from unfair or misleading trade practices as well as banning deceptive omissions
->misleading omission - where trader misses out key info consumer may need to know to make an informed decision about the purchase of goods/services
->all contractual info must be displayed plainly as any obscure presentations is equal to an omission