Identification theory

Cards (8)

What is the theory
Representations offer tools for Identification Past:Singular and straightforward Present:Pick and mix
Does tide reinforce of subvert this
Reinforce
What part of the poster shows this
The top right corner
What does the top right corner show
Frotality shows us a happy woman with her make up and hair done. The medium shot shows her body as being very thin. This could be the Idealised body type at the time
What does the make up connote
She take care of herself and wants to look good
How is she presented
She is seen to be clean and a viewer could assume she is middle class due to the clothes and the fact she has a washing machine
How does this show the past was singular and straightforward
This was what the Idealised woman was and other women would want to be like this
What context can link to this
The consumer goods boom as washing machines, fridges and freezers were new and women wanted them so they wouldn't be left out