flexible

• A willingness to negotiate and to compromise change or adapt when expressing a view
• Mugny (1982) → suggests that flexibility is more effective at changing majority opinion than rigidly sticking to the arguments Because minorities are typically powerless (compared to majority), they must NEGOTIATE with the majority, rather than demand and enforce their views
• Mugny → Rigid negotiating styles = Dogmatic; narrow-minded; refusing to see other point of views
• However, if too flexible = seen as inconsistent and will not be influential
• Neither approach of being too rigid or too flexible is particularly effective at persuading the majority, but Mugny claims that some degree of flexibility is more effective than none