what happens next

• •

  The Snowball Effect = When minority influence has a small effect at first but then grows until it reaches a tipping point. This then leads to wider social change.
• The minority have been consistent, committed and flexible - this leads to the majority thinking and deeply processing the minority view.

  A small number of the majority may then be converted to this view.
• Over time, an increasing number of people join the minority view from the majority view. As the minority gains support, the rate of conversion increases, creating a "snowball effect" where the momentum builds.
• Eventually the minority view becomes the majority view and social change has occurred.