'Kendal has stayed the same, the people within have changed':
Agri community > sheep and dairy herds > trad culture and values > uphold cumbrian trads, dialect, accent and values
Varied econ base in sec, tertiary and quaternary sectors > tourism > largest service centre for S Lake District > retail, wide catchment area, varied manu e.g. Gilkes Engineering
Families that have lived in Kendal for several generations > culture diff to newcomers to town > highly levels of inequality than outsiders think > e.g. Hallgarth less wealthy area
'Kendal has stayed the same, the people within have changed':
Returners and/or new breed of 30-50 yrs > offcomers > rise of outdoor m/c also linked to rising arts/ culture scene e.g. Brewery Arts Centre
Kendal Mountain festival, food heritage and Cumbrian Food Festival, Kendal Walking Festival
strong cultural/ heritage links to past > becoming dilute and more tenuous over time with increasing proportion of people not originating from the area
'Kendal has stayed the same, the people within have changed':
retirement migration > wealthy
young brain drain18-30 yrs > go to uni then larger towns and cities
small population of E EU > e.g. Polish, most work in retail, tourism and hospitality
