MIL

• Media and Information Literacy recognizes the primary role of information and media in our lives.
• Media empowers citizens.
• Purpose of Media Empowerment

  • To understand the functions of media and other information providers.

  • To critically evaluation their content.

  • To make informed decisions as users and producers of information and media content.
• Functions of Media

  1. Sending and sharing information
  2. Media provides education and information.
  3. Entertainment.
  4. Persuasion
  5. Surveillance denotes observation
  6. Explanation and interpretation of events and situation
  7. Linkage
  8. Socialization
• Information provided by mass media can be opinionated, objective, subjective, primary, and secondary.
• Informative function of Media

  • allows rhe audience knows about the happening around them and come to the truth.

  • Media disseminates information mostly through news broadcast on radio, TV, as well as columns of the newspaper or magazine and social media.
• Media educate people directly or indirectly using different forms of content.
• In the developing country, mass media is used as effective tools for mass awareness.
• Entertainment is a kind of performance that provides pleasure to people.
• Media fulfill this function by providing amusement to people.
• Newspaper and magazines, radio, television, and online medium offer stories, films, serials, and comics to entertain their audience.
• Media content builds opinions and sets agendas in the public mind.
• It influences votes, changes attitudes, and moderate behavior.
• Using editorials, articles, commentaries and among others, mass media persuades audience.
• Advertisement is the example which is designed to persuade.
• Observation means to watch the society closely.
• Mass media observe the society closely and continuously and warn about threatening actions.
• Mass media also informs about the misconducts happening in a society that the concern authority and discourage malpractices among mass audience in the society.
• Media offer various explanations correlating an interpreting information to make the reality clear.
• Unlike normal reporting, interpretation functions provide knowledge.
• News analysis, commentaries, editorials and columns are some examples of interpretative contents.
• The function of media is to join together different elements of society that are not directly connected.
• Media become bridge between different groups who may or may not have direct connection.
• Media are the reflectors of society.
• Media socialize people especially children and newcomers.
• Socialization is a process by which people are made to behave in ways of our acceptable in their culture or society.
• Media help to shape our behaviors, conducts, attitudes, and beliefs.
• The process of socialization brings people close and ties them into single unity.
• Purpose of media empowerment.

  1. To understand the functions of media and other information providers.
  2. The critically evaluate their content.
  3. To make informed decisions as users and producer of information and media content.
• Phishing is the fraudulent practice of sending emails through other messages purporting to be from reputable companies in order to induce individuals to reveal personal information such as passwords and credit card numbers.
• More and more people have access to increasing technologies faced with challenges like identity theft, phishing, plagiarism, fake news and many others.
• Media and information literacy is a set of competencies that empowers citizens.
• Purposes of media and information literacy

  1. To access information
  2. To retrieve information
  3. To understand information
  4. To evaluate information
  5. To use information
  6. To create information
  7. To share information
• Media content in all formats using various tools in a critical, ethical, and effective way in order to participate and engage in personal, professional, and societal activities.
• Media information literacy course introduces the learners to basic understanding of media.
• Media and information literacy course information as channels of communication and tools for the development of individuals and societies.
• Freedom of expression is fundamental to democracy.
• A necessary precondition to the exercise of other rights such as the right to vote, the right to freedom of assembly, to freedom of association with others, and it is essential to ensure press freedom.
• Media as stewards and arbitrators of freedom of expression.
• Media are vital to democratic societal systems.