MIL

• COMMUNICATION​ - plays a pivotal role in human development.
• COMMUNICATION - -Humans have always communicated with one another even before traditional media were developed.​(through gestures)
• SMCR-E model (Rogers and Shoemaker 1971)

  1. Sender
  2. Message
  3. Channel
  4. Reciever
  5. Efffect
• Sender - The one who decides on the information/message to transmit.​
• Message​ - message or information that sender wants to say/send to the receiver.
• Channel - instrument used in delivering the message.​
• Receiver - person or group of persons to whom the information is transmitted​
• Effect - response of the receiver to the information transmitted.​
• MIL recognizes the primary role of information and media in people’s everyday lives. The term is a product of two previously separate fields.​
• MEDIA - means of communication, as radio and ​television, newspaper and magazines, ​that reach for people widely​
• MASS MEDIA - A type of media used to reach a large scale of audience.​ ( the public)
• INFORMATION - It is a broad term that is derived form study experiences, or instructions.​
• INFORMATION- It can refer to any facts or details about a subject that depict meanings to a person.​
• Functions of media​

  A source of credible information​

  Are vehicles that carry messages​

  Serves as channels which people use to send/receive information.​
• MEDIA LITERACY - a set of perspectives that people use actively to expose themselves to mass media and interpret the meaning of the messages they encounter.​ (William james potter​; Canadian Communication Educator, 2004​)
• MEDIA AND INFORMATION LITERACY -

  consists of the knowledge, the attitudes, and the sum of the skills needed to know when and what information is needed; where and how to obtain that information; how to evaluate it critically and organize it once it is found; and how to use it in an ethical way​
• MEDIA AND INFORMATION LITERACY - is a basic human right in an increasingly digital, interdependent, and global world, and promotes greater social inclusion​
• KNOWLEDGE STRUCTURES​ - Sets of organized information in your memory​
• TOOLS OR SKILLS​ - To build your knowledge structures​
• RAW MATERIALS - Information from the media and from the real world​
• WILLINGNESS - Personal focus to gain knowledge
• MEDIA LITERACY - The ability to identify different types of media and understand the messages they're sending.​
• INFORMATION LITERACY - Set of abilities which require individuals to recognize when information is needed and locate, evaluate, and use it effectively.​
• TECHNOLOGY LITERACY - The COLORADO Department of Education (2009)​ defines it as the ability to responsibly use appropriate technology to improve learning in all subject areas.
• TECHNOLOGY LITERACY -technology to improve learning in all subject areas. ​

  Access

  Analyze

  Evaluate

  Create Media
• Responsible Use of Media and Information​

  Ensure personal information safety​

  Get permission​

  Think before you click​

  Keep your password safe​

  Spread positivity​