C15: Promotion

• What is promotion?

  marketing activities aim to raise customer awareness of a product or brand, creating brand loyalty
• Aims of promotion

  To increase sales

  To create brand image

  To introduce new products to the market

  To improve company image
• What is informative advertisement?

  Promotion/Advertising a product by giving full information about the product.
• What is persuasive advertising?

  Advertising/Promotion a product by persuading the customer that they really need the product and should buy it.
• Types of advertising media

  TV

  Newspaper

  Leaflets

  Internet/Social Media

  Magazines

  Cinema
• What is a sales promotion?

  special offers or special deals aimed at consumers to achieve short term increases in sales.
• Types of sales promotions

  Free Samples

  Discounts

  Gifts

  Buy one get one free