MIL

• Information Dissemination- Media serves as a primary channel for disseminating information to the public. Whether through traditional outlets like newspapers and television or digital platforms, it plays a crucial role in conveying news, events, and developments to a wide audience.
• Social Issues and Advocacy- Media plays a role in highlighting social issues and promoting advocacy. Through news coverage, documentaries, and feature stories, it can bring attention to societal challenges, inequalities, and opportunities for positive change.
• • Information of Public Opinion Media has the power to shape and influence public opinion. The way news is presented, the framing of issues, and the selection of stories all contribute to the construction of narratives that can impact how people perceive events and topics.
• MEDIA LITERACY- is the ability to analyze, evaluate, and critically engage with various forms of media, including print, digital, and broadcast, to understand its messages, discern its purposes, and navigate its influence on individuals and society.
• INFORMATION LITERACY - is the capacity to identify, access, evaluate, and use information effectively. It involves the skills to locate credible sources, analyze their reliability, and apply information ethically in decision-making and problem-solving.
• Early Spanish Period (1565-1821)- The first printing press arrived in Manila in 1590, and the first book printed in the Philippines, "Doctrina Christiana," was published in 1593.- During this period, printed materials were primarily in Spanish and focused on religious subjects, aiding the efforts of Spanish missionaries in spreading Christianity.
• • American Period (1898-1946)With the change of colonial rulers, English-language publications gained prominence during the American period. English became the medium of instruction in schools, leading to an increase in English-language newspapers and magazines.- Notable publications during this era included "The Manila Times" and "The Philippine Free Press."
• • Japanese Occupation (1942-1945)World War II and the Japanese occupation had a significant impact on print media. Publications continued to operate under Japanese control, with some newspapers serving as propaganda tools. - Many newspapers faced challenges and restrictions during this tumultuous period.
• 1. Marcelo H. del Pilar - A revolutionary and intellectual during the late 19th century, del Pilar was a prominent figure in the Propaganda Movement. He was the editor of "Diariong Tagalog," a newspaper that advocated for reforms and the propagation of nationalistic ideas against Spanish colonial rule.
• 2. JOSE RIZAL - The national hero of the Philippines, Rizal was not only a writer and philosopher but also a contributor to print media. His novels, such as "Noli Me Tangere" and "El Filibusterismo," were published in Europe and sparked a sense of nationalism and resistance against Spanish oppression.
• 3. Pura Santillan-Castrence - A prolific writer, essayist, and columnist, Pura Santillan-Castrence became known for her contributions to newspapers such as the "Manila Chronicle." Her works covered a range of topics, from social issues to literature, and she was a prominent figure in Philippine journalism during the mid-20th century.
• 4. Teodoro M. Locsin Sr.-  A journalist and editor, Locsin Sr. was the founder of the "Philippine Free Press" in 1907. He played a significant role in shaping public opinion during his time, using the magazine to address social and political issues.
• 5. EUgenia Duran-Apostol - Founder of the "Philippine Daily Inquirer," Apostol played a crucial role in establishing one of the most influential newspapers in the Philippines. The "Inquirer" became known for its investigative journalism and commitment to press freedom, particularly during critical periods like the People Power Revolution.
• 6. Letty JIMENEZ MAGSANOC - An influential figure in Philippine journalism, Magsanoc was the long-time editor-in-chief of the "Philippine Daily Inquirer." Under her leadership, the newspaper gained a reputation for its investigative reporting and commitment to press freedom.
• 7. Max Soliven- A veteran journalist and newspaper columnist, Soliven was the founder and publisher of the "Philippine Star." He played a significant role in the post-Marcos era, contributing to the diversity of voices in Philippine media.
• Traditional Lead - A TRADITIONAL LEAD, ALSO KNOWN AS A STRAIGHT LEAD, IS A TYPE OF INTRODUCTION USED IN NEWS JOURNALISM. IT PRESENTS THE MOST CRUCIAL INFORMATION IN A CLEAR AND CONCISE MANNER, AIMING TO PROVIDE READERS WITH THE ESSENTIAL FACTS OF A NEWS STORY RIGHT FROM THE BEGINNING. THE TRADITIONAL LEAD TYPICALLY FOLLOWS A DIRECT AND FACTUAL STYLE. IT IS STRAIGHTFORWARD AND AVOIDS EMBELLISHMENTS OR CREATIVE WRITING TECHNIQUES.
• PUNCH LEAD- A "PUNCH LEAD" IS A TYPE OF LEAD USED IN JOURNALISM THAT EMPLOYS A CREATIVE OR ATTENTION-GRABBING APPROACH TO ENGAGE THE READER FROM THE VERY BEGINNING. THIS TYPE OF LEAD OFTEN USES A SURPRISING OR INTRIGUING STATEMENT, ANECDOTE, OR RHETORICAL QUESTION TO CAPTIVATE THE AUDIENCE AND ENCOURAGE THEM TO CONTINUE READING.
• • QUESTION LEADA "QUESTION LEAD" IS A TYPE OF LEAD USED IN JOURNALISM THAT OPENS A NEWS STORY WITH A QUESTION. THIS APPROACH IS DESIGNED TO ENGAGE READERS BY POSING A QUERY THAT ENCOURAGES THEM TO SEEK ANSWERS AND CONTINUE READING THE ARTICLE FOR MORE INFORMATION.
• HENRY HERMAN- As the first to conduct commercial radio broadcasting experiments in the Philippines. Hermann began test broadcasts from three stations in June 1922. Less than two years after the first American commercial station as a colony of the United States, the Philippines adopted the American call letters KZ for its radio stations.
• • April 9, 1942 Radio broadcast during fall of Bataan- Radio played an important role in keeping the Filipino spirit alive during World War II. The then KZRH broadcasted the ” Voice of Freedom” from its transmitter physically transferred in Corregidor.
• After signing the official document surrendering all of the Philippines to the Japanese on 7 May 1942, Lt. Gen. Jonathan Wainwright was taken to a radio station to broadcast the capitulation to American troops in the area so that there would be no doubt of the veracity of the surrender.
• • Amplitude Modulation AM signals are susceptible to interference but can travel long distances and penetrate obstacles- The amplitude of the carrier wave is modified to encode the audio signal.
• Frequency Modulation - FM signals have better sound quality and are less prone to interference.- Commonly used for music and high-fidelity audio content.
• • ABARINDING 1954 The film premiered on June 1954, just 9 months after the introduction of television in the Philippines. ( October 23, 1953)
• • James Lindenberg Was an American-born Filipino engineer and businessman. He moved to the Philippines in the 1940s. He is credited for his founding of Bolinao Electronics Corporation (BEC)
• Judge Antonio Quirino- He was one of the pioneering figures in the development of television in the Philippines. Antonio Quirino was the founder of Alto Broadcasting System
• Don Eugenio Lopez Sr.- The Chronicle Broadcasting Network (CBN) was founded on September 24, 1956, by Eugenio Lopez Sr. and the then-Philippine Vice President Fernando Lopez. The network initially focused only on radio broadcasting. - On February 24, 1957, Don Eugenio Lopez acquired Alto Broadcasting System and Bolinao Electronics. He paid some P700,000 to Tony Quirino
• • Regulatory Restrictions: Various regulations and laws may limit free speech on television, such as government policies or regulations imposed by media regulatory bodies.
• • Self-Censorship: Networks and producers may impose self-censorship to avoid controversy or legal issues.
• • Economic Pressure: Commercial interests and economic pressures can sometimes restrict free speech. Advertisers or sponsors may dictate content to maintain their interests.
• • Social and Cultural Sensitivities: Different social and cultural sensitivities can lead to constraints on free speech. Some topics may be sensitive to certain viewers, leading to limitations on content.
• • NEWS WRITINGIn writing the news, KISS stands for Keep It Short and Simple. As much as possible, write the news most shortly and simply possible to make it more digestible for your readers.
• Social Movement- An organized group actions that either resist or bring about significant changes to an existing organization or society.