Traditional media - content distributed through established channels e.g. film, tv, radio, or print publishing
Physical distribution - USB, DVD, CD Rom: any physical storage device
Audience Segmentation - categorising the audience by traits e.g. age, gender, income, ethnicity, location etc
Requirements of a client brief:
purpose/objective
the product you are creating
target audience
timescale
budget
any restrictions
key content/messages
Colour Association:
red - passion, love, excitement, anger, danger
orange - joy, enthusiasm, creativity, warmth
yellow - happiness, optimism, hope, energy
green - nature, peace, calmness, growth
blue - trust, loyalty, intelligence, sadness
purple - luxury, mystery, creativity, wisdom
pink - love, romance, femininity, gentleness
Sound file properties: "bit depth" - number of bits used to store each sound section sampled (recorded)
Image properties:
resolution - number of pixels in an area - dpi (dots per inch)
high resolution = increased quality
bit map - name for image made up of pixels
PPI - pixels per inch - on screen display
What is social media?
Social media is an form of electronic communication that enables users to share ideas, content, information, and messages
Language - persuasive language features include:
triples
alliteration
personal pronouns
rhetorical questions
exaggeration
Watermark: an image, overlay, or text that is placed over a digital asset. Usually, the image will be monochromatic and transparent, allowing others to still view the asset. It protects the content and claims ownership.
Who regulates content of advertisements?
The AdvertisingStandardsAuthority (ASA)
Sound can create meaning. It can make the audience experience a certain emotion. sharp notes and clashing notes can create a creepy atmosphere. lighter, more happy notes can create a happy atmosphere.
Lighting/special effects are used for a unique colour and visual impact on areas of a venue that the light designer wants to shift the audience's focus to.
examples:
black lights
strobe lights
spotlight
Frame rate - frames per second: the speed at which the images are shown. how fast you "flip" through the book. it is how many frames are squeezed into one second of footage. High FPS gives a smoother image that is more realistic and more immersive