OCR Creative iMedia

• Traditional media - content distributed through established channels e.g. film, tv, radio, or print publishing
• Physical distribution - USB, DVD, CD Rom: any physical storage device
• Audience Segmentation - categorising the audience by traits e.g. age, gender, income, ethnicity, location etc
• Requirements of a client brief:

  • purpose/objective
  • the product you are creating
  • target audience
  • timescale
  • budget
  • any restrictions
  • key content/messages
• Colour Association:

  • red - passion, love, excitement, anger, danger
  • orange - joy, enthusiasm, creativity, warmth
  • yellow - happiness, optimism, hope, energy
  • green - nature, peace, calmness, growth
  • blue - trust, loyalty, intelligence, sadness
  • purple - luxury, mystery, creativity, wisdom
  • pink - love, romance, femininity, gentleness
• Sound file properties: "bit depth" - number of bits used to store each sound section sampled (recorded)
• Image properties:

  • resolution - number of pixels in an area - dpi (dots per inch)
  • high resolution = increased quality
  • bit map - name for image made up of pixels
  • PPI - pixels per inch - on screen display
• What is social media?


  Social media is an form of electronic communication that enables users to share ideas, content, information, and messages
• Language - persuasive language features include:

  • triples
  • alliteration
  • personal pronouns
  • rhetorical questions
  • exaggeration
• Watermark: an image, overlay, or text that is placed over a digital asset. Usually, the image will be monochromatic and transparent, allowing others to still view the asset. It protects the content and claims ownership.
• Who regulates content of advertisements?

  The Advertising Standards Authority (ASA)
• Sound can create meaning. It can make the audience experience a certain emotion. sharp notes and clashing notes can create a creepy atmosphere. lighter, more happy notes can create a happy atmosphere.
• Lighting/special effects are used for a unique colour and visual impact on areas of a venue that the light designer wants to shift the audience's focus to.

  examples:

  • black lights
  • strobe lights
  • spotlight
• Frame rate - frames per second: the speed at which the images are shown. how fast you "flip" through the book. it is how many frames are squeezed into one second of footage. High FPS gives a smoother image that is more realistic and more immersive