strengths of mi

Cards (2)

  • + Moscovici's research into consistency and minority influence
    Counterarguments of Moscovici's research
  • + Further research into consistency and minority influence = Wood et al. (1994) conducted a meta-analysis of 100 similar studies to Moscovici's and found that minorities who were seen as consistent were more influential. This suggests that presenting a consistent view within a minority has more influence on the majority.