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minority influence
moscovici et al
moscovici procedure
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Created by
Charlie
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Cards (4)
Method:
Reverse of
Asch’s
experiment: 2
confederates
with
4
genuine
participants
.
All-female participants, tested to rule out
colour-blindness
.
.
Shown
36
blue slides; asked to state colours aloud.
Two conditions:
Consistent minority
: Confederates said “green” for all slides.
Inconsistent minority
: Confederates said “green” for
24
slides, “blue” for
12
.