conformity in social change

• 01. A form of social influence where people adopt the behaviour, attitudes and values that is favoured by the majority of other members of a group, which leads to social change.
• 2. When an individual conforms with expectations of the majority to gain approval or to avoid social rejection, which leads to social change.
• 3. When an individual conforms due to a desire to be right, and accepts information from others as evidence about reality, which leads to social change.