strengths of social change

• Strengths

  1. Nolan (2008) → study involved hanging messages on the front doors of people's houses encouraging them to reduce energy consumption by indicating that most other residents in the neighbourhood were already doing this. It was found that the neighbours significantly lowered their energy consumption, showing that conformity can lead to positive social change.
• Minority influence can bring about social change → Real-life examples

  Weaknesses - the sufferagettes