COR 016 module 18-19

• Massive open online content (MOOC) - is an online course, content, or other resources aimed at unlimited participation and made available to anyone in an open access.
• Wearable Technology - electronics that can be worn on the body, either as an accessory or as part of material used in clothing.
• Wearable technology - it's the ability to connect to the internet enabling data to be exchanged between a network and the device.
• Ubiquitous learning - learning is anytime and anywhere.
• Virtual reality - removes people from the real world and fully immerse them in a virtual world using a head-mounted display or headset.
• Augmented reality - enhances or augments, the real world with digital information.
• Mixed reality - blends imagination and reality so that users can both see and interact with the virtual world at the virtual environment.
• Wearable technology - provides us with the ability to monitor our fitness levels, track our location with GPS, and view text messages.
• Advertising media - is a wide range of channels aimed at promotion
• Brands - use various advertising media to communicate their messages to costumers.
• Right channels - build long-lasting relationships with their audience
• Adversity is the media is crucial for every brand.
• Each channel is an intermediary between a brand and its costumer.
• examples of offline advertising

  1. T.V advertising
  2. radio
  3. posters
  4. business cards
  5. newspaper advertising
• Different types of guerilla marketing

  1. Ambush marketing
  2. Ambient marketing
  3. Undercover marketing
  4. Experiential marketing
• Types of online advertising

  1. Programmatic advertising
  2. Targeted online ads
  3. Artificial Intelligence
  4. Mobile-First advertising strategy
  5. Omnichannel advertising
• Programmatic advertising - is a form of online advertising that uses technology to automate and purchase ads
• Programmatic Advertising - it has revolutionized the online advertising industry by making it more efficient and effective
• Targeted online ads - are advertisements served to users based on their personal information and browsing history.
• Targeted online ads - these ads are designed to be more relevant and exciting to the users than traditional ads, which serve indiscriminately to all users
• Targeted online ads - they can also be seen as manipulative and invasive.
• Artificial Intelligence - is changing the landscape of advertising.
• Artificial Intelligence - used to automate some concepts or advertising, used in media buying creative optimization.
• Mobile-first advertising - this means ads optimized for small screens and touchscreens and the unique was people use mobile devices.
• Omnichannel advertising - now an approach to marketing that uses multiple channels to reach consumers.
• Omnichannel - uses numerous channels, including the internet, social media, and mobile devices.