What is the Role of Conscious Motivation?

• More than any other personality theorist, Allport emphasized the importance of conscious motivation.
• However, Allport (1961) did not ignore the existence or even the importance of unconscious processes.
• He recognized the fact that some motivation is driven by hidden impulses and sublimated drives.
• They (Unconscious Processes) often originate in childhood and retain a childish flavor into adult years.