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Micro
Market structures
Monopolies
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Created by
Tasnim Ullah
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Cards (37)
What is a key characteristic of monopolies?
Profit maximisation
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How do monopolists earn profits?
They earn
supernormal profits
in both
short
and
long run
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What defines a pure monopoly?
Sole seller
in a market
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What are high barriers to entry?
Obstacles that prevent
new firms
from entering
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What is a price maker?
A
firm
that sets its own prices
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What is price discrimination?
Charging different prices to different
consumers
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What market share indicates monopoly power in the UK?
More than
25%
market share
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How does Google exemplify monopoly power?
It has a
90%
share in
search engines
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What happens when two firms in an oligopoly have over 25% market share?
They are said to have
monopoly power
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What is the difference between pure monopolies and firms with monopoly power?
Pure monopolies
have no
competition
, others may
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How do barriers to entry affect monopoly power?
Higher
barriers make it easier to
maintain
power
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What is economies of scale?
Cost
advantage as firms grow
larger
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How does limit pricing maintain monopoly power?
By setting prices below new
entrants' costs
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What are sunk costs?
Unrecoverable
costs that deter new
firms
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How does brand loyalty affect market entry?
It makes it difficult for
new firms
to compete
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What are set-up costs?
Costs to
establish
a new firm
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How does the number of competitors affect monopoly power?
Fewer competitors lead to
higher
monopoly power
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How does advertising create barriers to entry?
It increases
consumer loyalty
and demand
inelasticity
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How does product differentiation affect market share?
More
differentiation
makes
gaining
market
share
easier
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What is the equilibrium condition for profit maximisation in a monopoly?
MC
=
MR
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What output does a monopolist produce at profit maximisation?
Output of
Q1
at price
P1
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What does the shaded rectangle represent in monopoly diagrams?
Area of
supernormal profits
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Why is there allocative inefficiency in a monopoly?
Because
P
>
MC
due to
profit maximisation
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What does AR > AC indicate in a monopoly?
There are
supernormal profits
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What are the advantages and disadvantages of monopolies?
Advantages:
Significant
supernormal profits
for R&D
Potential for
positive externalities
More
innovation
due to protection of ideas
Possible
efficiency
in natural monopolies
Disadvantages:
Higher prices and inefficiency
Misallocation of resources
Exploitation of
consumers
Loss of
consumer surplus
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How can monopolies generate export revenue?
By selling products
internationally
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What happens to consumer surplus when a monopolist raises prices?
There
is
a
loss
of
consumer surplus
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What is the effect of monopolies on consumer choice?
Consumers have less choice than in
competition
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How can high profits from monopolies affect government revenue?
They can
increase
government tax
revenue
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What is the relationship between monopoly power and barriers to entry?
Higher
barriers lead to
greater
monopoly power
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How does a natural monopoly operate efficiently?
By having only one
firm
provide a service
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What is the impact of monopolies on production costs?
Monopolies may have
higher
production costs
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What is the long-run average cost curve in monopolies?
It shows lower average costs due to
economies of scale
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How do monopolies affect innovation?
They may innovate more due to
supernormal profits
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What is the relationship between monopoly power and consumer needs?
Monopolies
may
not
fully meet consumer
needs
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What is the effect of monopolies on market efficiency?
Monopolies can lead to market
inefficiency
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How do monopolies impact resource allocation?
They may
misallocate
resources compared to
competition
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