start-up

• THE START-UP STAGE

  the business idea has been developed into products or services that the business is ready to market and sell
• the idea may be adjusted during this stage based on feedback, to unsure it meets stakeholder expectations:

  employees hired and trained
• challenges-

  the riskiest stage in the business life cycle

  • can lead to the failure of the business if it can't engage with stakeholders or meet their needs.
  • enters market and seeks to attract customers
  • critical stage for customers to be attracted to the products/services