growth

• THE GROWTH STAGE

  the business moves into either an established state or an expansion state.

  • growing into new markets
  • establishing its presence in the industry

  a business will innovate and refine its products to meet the needs of a market

  • a new idea might develop
  • more organisational structure
• challenges-

  • growth is often rapid
  • overextended resources = cash-flow problems
  • new competitors
  • new ownership roles